Tet Rally Latvia set to make its WRC debut in 2024. Long-time ERC success leads to WRC promotion. Strategic move highlights the importance of Baltic regions for WRC.
Munich, 17 February 2023 – The FIA World Rally Championship (WRC) is set to visit a new country in 2024 when Tet Rally Latvia, formerly known as Tet Rally Liepāja, joins the calendar.
The decision comes after Latvia’s long-time success within the FIA European Rally Championship (ERC) and reflects WRC Promoter’s commitment to keep at least one slot in the WRC calendar available for such events. As the commercial rights holder for both WRC and ERC, WRC Promoter is uniquely positioned to identify and support events which
have the potential to grow and become part of the WRC family.
Tet Rally Latvia takes place on gravel roads and has a reputation for being one of the most challenging rallies in Europe, utilising blisteringly fast roads which require inch-perfect skill and precision from drivers and codrivers.
“It has always been our goal to keep at least one slot in the WRC calendar available to enable an event to rotate from the ERC to the WRC,” explained Peter Thul, Senior Director of Sport for WRC Promoter.
“Tet Rally Latvia becoming the first to be granted this slot is a clear recognition of its sporting and promotional excellence, and the commitment of the Latvian Government to rallying.
“This decision highlights the strategic importance of the Baltic regions for WRC. We have a longstanding relationship with broadcast partner TV3 and look forward to expanded collaboration with them for the 2024 event. This, as well as our ever-increasing network of over 50 broadcasters in more than 150 countries, makes WRC one of the most widely viewed motorsport championships on the planet,” Thul added.
Event organisers have been working closely with the FIA and WRC Promoter to ensure the event meets the high standards required for a WRC round. The rally will reach a widespread area of Latvia, stretching from the cities of Rīga and Liepāja to the regions of Talsi, Tukums, Kuldīga, Dienvidkurzeme.
“This is a dream come true moment. Our work that started many years ago, has finally concluded with a clear pathway for Latvia to host a WRC event in 2024," said Tet Rally Latvia director Raimonds Strokšs.
"For RA Events as an event organiser, this is a tremendous milestone that carries huge responsibility with it. But we have such reliable partners in the Latvian Government, our rally city Liepāja, our capital city Rīga, and our general sponsor Tet - plus many more. Behind them there is an even broader team of enthusiastic people, with whom we can pull this off and are ready to tackle all the challenges that lay ahead of us."
The exact dates for Tet Rally Latvia 2024 will be confirmed in due course.
Subject to approval by the World Motor Sport Council